News

  1. Colleen Tuohy Colleen Tuohy
    AI is transforming search and the entire landscape of SEO. As a result, brands must rethink not just how they optimize, but who they're optimizing for. In a special three-part series on the Voices of Search podcast, Scrunch AI CEO & Co-founder Chris Andrew breaks down how AI Search is redefining brand discovery, intent signals, and the modern customer journey.
  2. Chris Andrew Chris Andrew
    Scrunch AI partnered with Bain & Company to explore how AI agents like ChatGPT and Perplexity are reshaping brand discovery. Learn what marketers must do to stay visible and competitive in the age of AI-powered search.
  3. Wil Armstrong Wil Armstrong
    BairesDev, a global leader in software outsourcing, used the Scrunch AI platform to go from limited visibility in AI Search responses to being a top brand across AI Search platforms like ChatGPT and Perplexity, seeing measurable results in just two months.
  4. Chris Andrew Chris Andrew
    We’re excited to announce that Colleen Tuohy has joined Scrunch AI as our new Head of Marketing & Growth. With 15+ years of experience spanning finance, insurance, and tech, Colleen brings deep expertise in strategy, creativity, and execution.
  5. Robert MacCloy Robert MacCloy
    Claude bucks the trend for recent AI search or "search assistant" features: it makes it clear when it is searching the web, it exposes the search terms being used, and it exposes the underlying search results even when it chooses not to cite some of them.
  6. Chris Andrew Chris Andrew
    Scrunch AI is excited to welcome Adrian Del Busso as our new Head of Revenue. With 25 years of enterprise sales experience—most recently as Director of Strategic Accounts at Hearsay Systems—Adrian’s expertise will be instrumental as we scale Scrunch AI. Learn more about why Adrian’s addition to our leadership team marks an exciting new chapter in our journey.
  7. Wil Armstrong Wil Armstrong
    On March 12th, CEO Chris Andrew spoke at the CMO Alliance’s CMO Summit New York. Chris broke down the mechanics of AI Search and shared a practical framework for working directly with AI crawlers and agents.
  8. Robert MacCloy Robert MacCloy
    ChatGPT's search capabilities are evolving rapidly, with OpenAI shifting away from Bing to in-house search indexing. These changes impact search visibility, SEO strategies, and how AI-powered search results are generated, signaling a major shift in the relationship between AI assistants and the open web.
  9. Chris Andrew Chris Andrew
    Scrunch AI is the marketing platform built for the AI search era. As AI replaces traditional search engines, businesses must adapt or risk losing visibility. Scrunch AI helps companies monitor, optimize, and improve how they appear in AI-generated search results. With enterprise adoption from Lenovo, Crunchbase, Penn State, and more, plus $4M in funding from Mayfield, we’re shaping the future of digital marketing. Discover how AI sees your business and take control of your customer journey with Scrunch AI.
  10. Wil Armstrong Wil Armstrong
    On Monday, February 24th, CEO Chris Andrew will be at the eTail conference in Palm Springs giving a talk "How AI Has Changed the Customer Journey".
  11. Robert MacCloy Robert MacCloy
    OpenAI released Deep Research, an agent that can perform multi-step research for users. Here's some things to know for web and content teams.
  12.  Robert MacCloy Robert MacCloy
    ChatGPT launched their Operator web browser agent today. This is a launch I've been anticipating for a while, so I was excited to try it out. Here are a couple things to know about Operator so far, whether you're interested in task automation, AI agents, or a website operator interested in how these tools work on your properties -- there's some surprising stuff!
  13. Chris Andrew Chris Andrew
    A CMO Confidential Interview with CEO Chris Andrew. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win “BOT engagement.”