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July 2025 Product Update

Robert MacCloy Robert MacCloy •

TL;DR: In July, we rolled out major updates across the Scrunch AI platform to help you stay ahead of shifting AI behavior. We launched our new Agent Experience Platform (AXP), a first-of-its kind infrastructure layer that helps brands deliver compressed, structured content specifically for AI agents and crawlers. Join the waitlist!

Note: This update focuses on enhancements to Scrunch Monitor, our monitoring and insights platform. You can read more about AXP here.

Additional highlights include expanded support for Google AI Mode, Gemini, and ChatGPT Shopping; new dynamic prompt monitoring tools, powerful bulk actions for managing prompts at scale, enhanced filtering and export capabilities, and expanded admin tools including brand archiving, API provisioning, and in-app support.

Key features and enhancements:

  • Expanded Platform Coverage
  • Dynamic Prompt Monitoring
  • New Bulk Actions for Prompt Management
  • Filtering & Export Updates
  • Organization Management
  • New In-App Support & Knowledge Base

Expanded Platform Coverage

We continue to expand our platform coverage to give you deeper visibility into how your brand appears across today’s evolving AI-powered search experiences. Google AI Mode, Google Gemini and enhancements to ChatGPT Shopping are rolling out now to Enterprise customers. All customers will be live by 8/31. Read the full announcement.

Google AI Mode and Gemini

Google recently introduced Google AI Mode, a new feature that transforms traditional search into a dynamic conversational experience powered by advanced generative AI. AI Mode is built into Google Search and powered by Gemini, delivering rich, context-aware answers, comparisons, and recommendations.

What does Scrunch cover? With Scrunch’s new support for Google AI Mode and Google Gemini, you can:

  • Monitor your brand's presence, position, and sentiment across Google’s evolving search experiences.
  • Track how your brand is being featured across owned-brand, third party, and competitive sites.
  • Identify optimization opportunities and gain access to additional prompt-level reporting and performance trends.

ChatGPT Shopping (Enhancements)

We’re also excited to also bring expanded visibility to ChatGPT Shopping, upgrading our ChatGPT Shopping coverage to go beyond simple citations.

What does Scrunch cover? Scrunch now captures featured product images, reviews, buying options, pricing, and other rich shopping-related data.

  • See at a glance which products are recommended, based on which sources, with primary purchasing options and pricing information.
  • Monitor which sites and marketplaces ChatGPT surfaces to the user along with pricing and shipping information.
  • Analyze product recommendations vs. purchasing option recommendations.

Dynamic Prompt Monitoring

Stay ahead of shifting AI behavior with faster, more flexible ways to monitor and analyze prompt responses.

On-demand Prompt Refresh

You can now trigger the collection of new AI responses instantly to gain faster visibility into how AI models are responding to your brand. Available at the prompt variant level at no additional cost.

Daily Updates for Recent Prompts

Prompts created within the last 14 days now update daily for fresher insights. Older prompts still follow the standard 3-day refresh cycle.

New Bulk Actions for Prompt Management

Managing your prompt library just got faster and more flexible. Scrunch AI supports Bulk Actions, so you can update dozens (or hundreds) of prompts in a few clicks. In June, we introduced Bulk Archiving for Seed Prompts & Prompt Variants (“Archive Prompts”), now we are introducing two new capabilities for bulk tagging and editing.

Here’s a quick summary of what you can do:

  • Edit Tags: Organize your prompt library with bulk tagging. View, search, create, and assign tags for your prompts in bulk.
  • Edit Platforms: Assign or remove platform associations (ChatGPT, Claude, Perplexity, etc.) across multiple prompts at once with bulk editing for platforms.
  • Archive Prompts: Clean up inactive seed prompts and prompt variants.

Each action includes a real-time summary, so you’ll know exactly what’s changing. These updates are all part of our commitment to giving you more flexible control and granularity.

Bulk Tagging for Prompts (“Edit Tags”)

Tagging just got smarter and faster. With our enhanced Bulk Tagging for Prompts feature, you can now organize and optimize your prompt library with more precision and ease.

  • View partially selected tags (tags associated with a subset of selected prompts) so you can add or remove tags with confidence.
  • Quickly search existing tags, and create/assign new tags on the fly.
  • Select or deselect multiple tags at once for more in depth analysis.

Whether you're managing prompts by product line, campaign, persona, or performance opportunity, tagging gives you the structure to scale.

Bulk Editing for Platforms (“Edit Platforms”)

Managing your prompt-to-platform setup is now faster and more flexible. With Bulk Editing for Platforms, you can update platform selections (e.g., ChatGPT, Claude, Perplexity) across multiple seed prompts in just a few clicks.

  • Select multiple prompts and assign or remove platforms all at once.
  • Instantly see how many prompts are linked to each platform before making changes.
  • Get a clear summary of the changes: how many prompt variants will be added or removed.

Whether you’re expanding prompt coverage or fine-tuning which models matter most, this update gives you the power to move faster and stay organized.

Filtering & Export Updates

New improvements make it easier to access, filter, and export the data that powers your optimization strategies.

Filter by Country

You can now filter data by country. Filter is available in Dashboard, Prompts, and Sources tabs.

As a reminder you can filter by prompts by branded / non branded, tags, personas, topics, platforms, and by stage of the customer journey.

Export Prompts with Applied Filters

Customizing your data exports is now easier. Export prompts with applied filters and choose between CSV or Excel formats. Also available for Sources Export.

Export Personas

You can now export personas from the Context Tab. Shareable CSV Export includes names, descriptions, and geos.

Organization Management

We continue to roll out new organization management and self-serve admin tools to support multi-brand accounts, agencies, and workflows. Note: These updates are rolling out incrementally as we build out requested enterprise and agency capabilities.

Brand Archiving

Billing admins can now archive brands to pause data collection and hide them from other users, without permanently deleting data. Archived brands can be restored at any time, making it easy to manage inactive or unused workspaces.

Self-serve API Provisioning

Billing admins can now generate, edit, and deactivate API keys directly, no support required. This gives teams greater autonomy to manage integrations, control operational scopes, and speed up client onboarding.

New In-App Support & Knowledge Base

Need help? Support is just a click away! Chat with our team instantly without leaving the Scrunch platform and access our new Knowledge Base for FAQs, Resource Guides, and more!

Scrunch is growing fast and your feedback fuels it. To learn how Scrunch can support your team, reach out any time.

Thanks for building with us.

The Scrunch Team

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About Scrunch AI

Scrunch AI is the leading platform for helping brands gain visibility in AI search results. As discovery shifts from traditional SEO to large language models and AI agents, Scrunch provides marketers with the platform to understand how their brand is being interpreted — and the necessary technology infrastructure to shape it.