Agency Partner Spotlight: Meet Clapping Dog Media
Tony Posselli • At Scrunch AI, we collaborate with trailblazing teams that are reshaping what visibility means in the age of AI Search. This spotlight features Clapping Dog Media, a partner not just adapting to the shift, but actively shaping its future.
At a glance
Founded in 2015, Clapping Dog Media is a digital marketing agency specializing in both traditional and AI-optimized SEO. Meg Clarke is Clapping Dog Media’s Founder & Owner and is based in Northern Virginia (outside Washington D.C.). She’s a mom of three boys and a goldendoodle mascot, Vader.
Clapping Dog Media specializes in working with creative entrepreneurs, service-based businesses, and small businesses. Meg has worked with over 500 clients across verticals:
- Creative entrepreneurs and small business owners: From brand designers to digital agencies, helping turn passion into visibility and growth.
- Service-based professionals: Content creators, consultants, and practitioners in fields like Health & Wellness, Medical & Pediatric Practices, and Wealth & Financial Services firms.
- B2B SaaS Brands: Supporting software companies and service providers with SEO strategies that drive inbound traffic and authority.
- Visual and Fine Arts Brands: Trusted by wedding photographers, artists, and makers to translate visual storytelling into search discoverability.
Clapping Dog Media helps clients “get discovered by AI and found by humans” by providing a variety of search services including:
- Comprehensive AI + SEO Audits: These audits reveal not just how you rank on Google, but how AI tools like ChatGPT and Perplexity represent your brand when customers ask for recommendations.
- Done-for-you SEO: Full-site analysis, AI-optimized technical SEO, schema, content mapping, and ongoing performance assessments.
- Done-with-you SEO: Also known as, “Search Party.” Live group training, office hours, and on-demand learning.
- Thought Leadership: Blog posts and podcasts where she breaks down complex SEO into digestible, actionable bits.
How Clapping Dog Media is partnering with Scrunch AI
“We're combining traditional SEO expertise with cutting-edge AI visibility tracking to help our clients show up where their customers are actually searching," says Meg Clarke. “This partnership with Scrunch AI allows us to offer comprehensive AI audits that most agencies can't even measure yet.”
Fireside Chat with Meg Clarke of Clapping Dog Media
Colleen Tuohy, Head of Marketing at Scrunch AI sat down with Meg Clarke, Founder & Owner of Clapping Dog Media for a candid conversation on what’s changing in the world of search and how her agency is helping brands adapt. With over a decade of experience in SEO and a growing focus on AI Search, Meg shares the big shifts she’s seeing, common mistakes brands make, and practical ways to improve AI visibility.
Watch the full video below and catch the key takeaways.
Key takeaways:
- Google SEO ≠ AI Visibility: Ranking high on Google no longer guarantees presence in AI-generated answers. Traditional domain authority doesn't transfer to AI Search, and many brands that dominate SEO are being outpaced by smaller competitors with clearer, more AI-readable messaging.
- From fluffy to functional: Clapping Dog’s fix. One B2B SaaS client was invisible in AI Search because of vague, jargon-filled language like “revolutionizing workflows.” Meg revamped the homepage and product messaging to clearly state what the company does and who it serves. The result was a noticeable improvement in AI recognition and relevance.
- Scrunch AI uncovers missed opportunities: Using Scrunch’s Site Audit tool, Meg identified blind spots in how AI interpreted her clients’ website. In one case, a healthcare provider used icons instead of text to list accepted insurance plans, making it unreadable to AI. By replacing images with literal copy, the client’s visibility in AI systems significantly improved.
- Most brands aren’t ready for AI discovery: AI Search relies heavily on content from third-party sources like reviews, forums, and Reddit. That means brands need to manage their entire digital footprint across the internet. The loss of control can feel unsettling, but it’s essential to adapt if you want to remain discoverable.
Final thoughts
Clapping Dog Media is a Scrunch Agency Partner specializing in visibility for creative entrepreneurs, B2B businesses, and service brands. With a deep understanding of both traditional SEO and AI-powered discovery, they help clients stay visible where it matters most.
Learn more at clappingdogmedia.com/ and follow Clapping Dog Media on LinkedIn and Instagram.
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