Scrunch AI Launches Out of Beta to Help More Businesses Win in the AI Search Era

Today, I’m thrilled to announce the official launch of Scrunch AI. The way customers discover businesses has changed overnight—AI search is replacing traditional search engines, and companies need to adapt fast or risk becoming invisible. That’s where we come in. Scrunch AI gives businesses the marketing platform they need to understand how they show up in AI-generated search results and retain control of their customer journey. A recent TechCrunch article highlights how we're helping companies navigate this shift.

In the last three months we’ve signed over 25 customers, including major players like Lenovo, BairesDev, Crunchbase, Fictiv and Penn State, among others. We have taken an enterprise approach to building the marketing platform of the future and to fuel our growth, we’re excited to share that Mayfield led a $4 million seed funding round to accelerate our product development and expand our reach.

The Search Game Has Changed

For years, businesses optimized for Google search—crafting SEO strategies, ranking for keywords, and competing for page-one visibility. But browsing the internet is the first task that has been outsourced at scale to AI crawlers and agents. AI models now browse for us, synthesizing data and serving up single-response answers based on multiple sources. This means businesses that aren’t recognized or are misinterpreted by AI risk losing out on customers altogether. SEO is evolving but AI has permanently changed the customer journey.

The marketing playbook has been rewritten. Traditional search rankings are no longer the primary way customers find brands. Instead, AI-generated answers are shaping purchasing decisions. Businesses that embrace this shift now will be the ones leading in the next era of digital marketing. That’s exactly why we built Scrunch AI—to make sure companies not only survive this transition but thrive in it. Call it GEO, AIO, AEO or whatever you would like, the game is changing. We believe all search will eventually be AI Search. Data from our customers shows the shift is happening faster than we anticipated.

What Scrunch AI Does

Scrunch AI is designed to help businesses monitor, optimize, and improve how they appear in AI-generated search. Our platform is built around four core capabilities:

• Monitor: Gain visibility across the top AI search platforms with real-time insights into how your brand is appearing in key search queries, including competitive positioning and sentiment analysis. This starts with a complete audit of your web presences to understand how AI sees your content.
• Knowledge Hub: Identify discrepancies between your owned content, third-party content, and AI-generated outputs, so you can quickly close accuracy gaps and ensure search results stay up to date.
• Insights: Understand how AI interprets your site and uncover practical steps to boost visibility, relevance, and conversions.
• Journey Mapping: Visualize how AI Agents and AI Crawlers see and represent your business, helping you map out customer journeys and optimize every touchpoint.

The Opportunity Ahead

Adapting to AI search isn’t just about keeping up—it’s a massive opportunity. Our data shows that customers who discover brands through AI search are twice as likely to convert compared to those who find them via traditional browsing. Why? Customers using AI Search are very far down the purchase funnel by the time they visit your presence. Some businesses have even sold out of products simply because they appeared in AI-generated recommendations.

Our team at Scrunch AI is made up of seasoned product executives with deep experience in building and scaling SaaS businesses. We understand how quickly technology shifts, and we know what it takes to help companies navigate these changes successfully.

With our funding from Mayfield, we’re doubling down on our mission to help businesses gain control in the AI search era. If you’re wondering how AI sees your business—and how you can make sure it works in your favor—Scrunch AI is here to help.