June 2025 Product Update

TL;DR: This month, we’ve rolled out AI Bot Traffic Monitoring (starting with Cloudflare), expanded geo support for AI Search monitoring, and launched a redesigned Prompt UI for easier data analysis. Other highlights include domain-level analytics, enhanced export tools, bulk archiving for seed prompts, new filtering options, and helpful UX updates across the platform.

Key features and enhancements:

• AI Bot Traffic Monitoring
• Expanded Geo Support
• Prompt UI Updates
• Bulk Archive for Seed Prompts & Prompt Variants
• Domain-level Analytics in Sources
• Updated Export UI & New Summary Export in Sources
• Agency Brand Creation Tool (Prospecting License)
• Filtering Updates
• Additional UX Updates

AI Bot Traffic Monitoring

We’re rolling out the ability to track AI Bot/Agent visitors to your site, so that you can gain increased visibility into AI bot classification, categorization, and traffic.

• We’re starting with sites using Cloudflare. Contact us for details on how to activate.
• Coming soon: Additional integrations with website providers and CDNs (Akamai, Vercel, and more).

What is AI Bot Traffic Monitoring?

Refers to tracking and analyzing visits to your website from AI bots, agents and crawlers, enabling you to gain insight into:

• What types of AI bots/agents are visiting your site and for what purpose? Training data collectors, Real-time content retrieval, AI search engine indexing.
• How often are AI bots/agents visiting your site and what content are they trying to access?

Expanded Geo Support

We continue to roll out support for monitoring prompts across geographies. Country-specific support for Google AI Overviews, ChatGPT, and Perplexity is now available. This enables you to get results from different geographies and locations, providing more relevant and localized insights.

Prompt UI Updates

We redesigned the Prompt UI to make it easier for you to organize and analyze data. The new UI is now the default view.

• Access dynamic visualizations, inline historical performance metrics, and the ability to roll up performance by topic, tag, or stage.
• View granular performance per prompt and platform in one location, and group by "all prompt variants".

You’ll now see a redesigned granular view of prompt x platform performance and response data with week/week tracking.

Bulk Archive for Seed Prompts & Prompt Variants

In April, we added AI prompt generation and keyword conversion capabilities to make it easier to get your brand set up. Bulk editing support is now available so you can continue to refine your optimization strategies at scale.

• Bulk remove unwanted or unused seed prompts and/or prompt variants so that you can focus on tracking new prompts.

Domain-level Analytics in Sources

You can now “Group by domain” on the Sources page to see the top sites and publishers being cited in your Scrunch prompts, not just the top individual pages.

When you’re grouping by domain, clicking on a domain will also now take you to a “drilled in” version of Sources by URL filtered to that specific domain.

And then from there you can drill into a specific URL to see prompt performance data.

Updated Export UI & New Summary Export in Sources

We’ve refreshed the look of the Exports UI for a more intuitive experience. We now make it clearer that the filters from the UI apply to sources.

• Added a new “Summary” export type to better match user intuition (i.e. it matches the UI format almost exactly instead of being more detailed.)

Worth noting: The new domain grouping (see Domain-level Analytics in Sources), works with this export. If you are looking to provide a list of influential third-party websites to an internal or external team (e.g. PR, media relations, business development, or an agency), you can now: Go to Sources > filter by Owner is Third-Party > Group By Domain > Export > Summary and this will give you a report that you can send over completely out of the box.

Agency Brand Creation Tool (Prospecting License)

For Agency Partners: We’re excited to roll out the new agency brand creation tool. You can now easily spin up demo dashboards or onboard new clients with an extra seat built just for growth.

• Whether you’re pitching a new account or resetting a workspace, our platform gives you full control, no support ticket required.
• If you would like more information on Scrunch AI’s Agency Partner Program, learn more at scrunchai.com/agencies/.

Filtering Updates

Navigating Sources is now faster and simpler with the latest filtering updates.

• Filter by Platform: Filter the Sources list based on AI model/platform (e.g., ChatGPT, Meta, Perplexity, etc.)

Additional UX Updates

There are now “help” tooltips on the Dashboard that define metric and we will continue to add these throughout the product moving forward.

Scrunch is growing fast and your feedback fuels it. To learn how Scrunch can support your team, reach out any time.

Thanks for building with us.

The Scrunch Team

About Scrunch AI

Scrunch AI (“Scrunch”) is the leading GEO and AI Search monitoring and optimization platform serving 100+ brands across all industries. Scrunch enables businesses to monitor, analyze, and optimize how they show up across AI platforms like ChatGPT, Perplexity, Google AI Overviews, Meta AI, Claude, among others. As consumers turn to AI-driven search, Scrunch helps businesses maintain visibility and accuracy in AI-generated responses. To learn more visit us at scrunchai.com.