Agency Partner Spotlight: Meet Socius Marketing

Scrunch AI exists to support the changemakers and Socius Marketing is one of them. In this edition of our Agency Partner Spotlight series, we’re highlighting a team that’s turning the challenge of AI Search into a strategic advantage for their clients.

At a glance

Founded in 2006 and based in Orlando, Florida, Socius Marketing is a marketing agency specializing in optimized websites, SEO, paid media, content, digital strategy, and social media. With deep expertise across home services, home improvement, franchises, and healthcare, they work with over 6,000 clients to drive measurable growth and performance at scale. Core capabilities include:

Optimized Websites: Socius designs and develops websites that are built to perform. Their team blends great design with behavioral insights and optimization tools to create sites that consistently convert visitors into leads.
SEO: With search constantly evolving, Socius stays ahead by combining seasoned SEO expertise with AI-powered tools. Their team monitors both traditional and emerging AI-driven search behaviors to build strategies that are resilient, adaptive, and results-focused.
Paid Media: Socius takes a data-driven, creative approach to paid media. By leveraging machine learning models for bidding and real-time performance optimization, they help clients attract higher-quality leads while maximizing return on ad spend.
Content: Every piece of content from Socius is crafted with intent. Their in-house writers focus on clarity, brand voice, and performance, while using AI-supported tools for research and ideation. The result is content that’s not only optimized but engaging and authentic.
Digital Strategy: Socius acts as a strategic partner, not just a service provider. They take time to understand each client’s goals and use technology to uncover insights that drive smarter decisions. Their use of AI in forecasting and reporting allows for faster pivots and more meaningful results.
Social Media: From organic storytelling to paid campaigns, Socius helps brands show up and stand out on social platforms. Their team uses data and real-time feedback to guide creative, while AI assists with performance trends and audience behavior analysis.
Review Management: Socius protects and strengthens client reputations by actively managing reviews and feedback. They use AI tools to monitor sentiment and flag trends, but their team leads the charge in turning reviews into powerful credibility drivers.

How Socius Marketing is partnering with Scrunch AI

"We’ve integrated ScrunchAI’s enterprise-grade AI visibility technology into our marketing platform to deliver a more complete view of brand discoverability. This enables us to monitor how businesses appear in AI-generated results (like ChatGPT) directly within the holistic Socius experience. It’s a key part of how we’re evolving SEO into a broader, forward-looking approach to total digital visibility."

Fireside chat with Dane Manning of Socius Marketing

Colleen Tuohy, Head of Marketing at Scrunch AI sat down with Dane Manning, SVP Media at Socius Marketing to talk about the AI search landscape, how Socius Marketing is helping clients adapt, and what brands need to be thinking about now.

Watch the full video below and catch the key takeaways.

https://youtu.be/HA4eO2tT3dY

Key takeaways:

AI search is transforming from a gateway to a destination: Search is no longer just a stepping stone to a website; it increasingly provides complete answers, requiring brands to rethink traditional SEO strategies.
Visibility strategies must evolve: Traditional rank-click-convert playbooks are being replaced with approaches that prioritize optimizing content, reviews, certifications, and third-party citations to appear directly in AI responses.
Holistic web presence is critical: Brands must show up across all touchpoints — not just search results, but Google Business Profiles, directories, reviews, social channels, and AI-generated answers — to meet consumers where they engage.
Niche authority sources are gaining influence: AI platforms don’t just cite well-known sites like Yelp or Google — niche directories and review sites (including agency-owned platforms) are increasingly cited as authoritative. This opens up new opportunities for brands to influence AI discovery.
Metrics and KPIs are changing: As AI answers reduce website clicks, brands should move beyond traditional traffic metrics to measure visibility, presence, and citations across all channels. A drop in clicks does not necessarily signal a decline in brand performance.
Adaptability is a competitive advantage: AI search is evolving at pace. Agencies and brands that embrace tools (like Scrunch AI) to monitor AI visibility and aggregate signals across channels will be better equipped to adjust strategies and stay competitive.

Follow along

Learn more at sociusmarketing.com and follow Socius Marketing on LinkedIn and Facebook. Don’t miss their ongoing thought leadership webinar series for insights on marketing strategy and industry trends.

Check out some of the recent webinars below:

Want to partner with Scrunch?

Learn more about the Scrunch Agency Partner Program and how we’re helping agencies unlock visibility in an AI-first world. Book a meeting today.

About Scrunch

Scrunch AI (“Scrunch”) is the leading GEO and AI Search monitoring and optimization platform serving 100+ brands across all industries. Scrunch enables businesses to monitor, analyze, and optimize how they show up across AI platforms like ChatGPT, Perplexity, Google AI Overviews, Meta AI, Claude, among others. As consumers turn to AI-driven search, Scrunch helps businesses maintain visibility and accuracy in AI-generated responses. For more information, visit www.scrunchai.com.