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From underdog to powerhouse: BairesDev's 78% AI Search surge

Wil Armstrong Wil Armstrong •

BairesDev, a global leader in software outsourcing, used the Scrunch AI platform to go from limited visibility in AI Search responses to being a top brand across AI Search platforms like ChatGPT and Perplexity, seeing measurable results in just two months.

“Scrunch AI showed us exactly what AI was seeing—and what we were missing. It was like flipping on a light switch. Within weeks, we went from invisible to cited right alongside the biggest players in the space.” — Danilo Vaccalluzzo., Digital Marketing Manager at BairesDev

The Challenge: When Great Content Isn’t Enough for AI

AI Search platforms like ChatGPT, Perplexity and Google AI Overviews are reshaping how people search for information—delivering single, authoritative answers instead of a list of links. For brands, that means if you’re not in the answer, you’re not in the conversation or being discovered.

Despite BairesDev’s deep expertise and robust content on software trends and outsourcing, AI Search platforms weren’t mentioning them in relevant search queries for key topics. Major players like Cognizant and Toptal dominated AI Search visibility, while smaller companies with AI-optimized sites led citation volume for the specific prompts BairesDev targeted.

To stay competitive, BairesDev needed to understand how AI Search platforms surface answers—and what makes a brand worth mentioning.

The Solution: Insights → Outcomes

Using insights from Scrunch AI, BairesDev audited key pages and analyzed which sources (domains) were being cited across leading AI Search platforms and why. BairesDev took a two-pronged approach, optimizing owned content and strengthening its presence on third-party sources that AI already trusts.

BairesDev and Scrunch identified 10 high-potential blog posts and made targeted updates explicitly designed for AI visibility. These structural changes made it easier for AI models to understand and cite their content.

  • Added brand-forward language
  • Reformatted long paragraphs into scannable bullets and lists
  • Embedded short FAQs that aligned with real AI prompts
  • Ensured that metadata was relevant and up-to-date
  • Created better structured data
  • Added external links to authoritative and trusted sources

BairesDev used Scrunch to identify top third-party domains as key citation sources for topics they cared about. Instead of trying to outrank these sources, BairesDev focused on improving their visibility within them.

The Results

In just two months, BairesDev went from barely visible to being consistently cited alongside its top competitors.

The Impact

BairesDev Content Visibility: After optimizing 10 high-potential blog posts, BairesDev instantly saw major gains in AI citations.

Third Party Visibility: After partnering with two of the most frequently cited third-party domains, overall presence increased from 16% to 78% for these 3rd party citations. BairesDev’s is now directly mentioned in nearly 4 out of 5 AI answers for the relevant categories.

These moves helped BairesDev align with the content patterns and sources that large language models like ChatGPT and Perplexity are most likely to trust—and cite. And because Scrunch AI tracks real-time changes in AI citation behavior, Danilo’s team can keep refining and immediately measure effectiveness.

The Takeaway – Showing Up Where it Matters

What BairesDev learned is now reshaping their approach to AI Search visibility:

  • Great content still matters—but structure and clarity matter more when AI is the reader
  • Third-party placements are critical
  • Scrunch AI gave them the data to move fast, test smart, and win in the AI Search space

AI Search isn’t coming, it’s here. Interested in learning more? Book a demo with Scrunch AI to learn how you can optimize your brand for the AI customer journey.