Scrunch AI welcomes Adrian Del Busso as Head of Revenue

At Scrunch AI, we believe that building an exceptional company starts with an exceptional team. That’s why I’m thrilled to welcome Adrian Del Busso as our new Head of Revenue.

Adrian brings his 25 years of experience as a world-class enterprise seller to Scrunch AI. My co-founder, Robert MacCloy and I had the pleasure of working with Adrian for many years at Hearsay Systems where he was Director of Strategic Accounts working with the largest Banks & Insurance companies in the world. We were always amazed at the wealth of experience he brought to the table and I am thrilled to have him on the team at Scrunch.

AI Search is Reshaping How Brands Get Discovered

Business leaders know that the way customers discover their brand has changed overnight—AI search is replacing traditional search engines, and companies need to adapt. Scrunch AI is working fast to help enterprises not only survive this shift but thrive in it. Executives can clearly see the opportunity ahead of them if they get AI search right and build for the customer journey of the future. We believe that all search will be AI Search, because consumers prefer answers over links, the customer journey is changing.

The demand we’re seeing for our platform is humbling and I’m excited to continue building out the team to manage our growth.

Building the Marketing Tech Stack of the Future

Our ambitions at Scrunch go well beyond AI search optimization. We believe search is only the beginning and that the customer acquisition playbook in an AI world will need to be completely rewritten. To us the problem we’re solving is clear: how do companies adapt to a world where AI bots visit websites more than humans? A world where your brand no longer is what you say it is, it’s what AI says it is.

Our approach to building with large enterprises and viewing LLMs as partners, not adversaries is helping us rewrite the marketing playbook and provides enormous opportunities for businesses to acquire their perfect customers more efficiently.

Adrian’s expertise in scaling SaaS businesses will help us bring these solutions to more brands looking to stay ahead in an AI-driven world.

“I'm truly excited about the innovative work we're doing at Scrunch AI and the impact we're set to make,” Adrian shared. “This is the biggest shifts in digital marketing we’ve seen in a decade, and I’m excited to help businesses take advantage of it.”

I couldn’t agree more. Welcome to the team, Adrian!