What is Scrunchable and why should you subscribe?

Colleen Tuohy Colleen Tuohy

At Scrunch AI, a big part of what we do is keep a constant pulse on the AI ecosystem. That means tracking how platforms like ChatGPT and Perplexity are changing, staying ahead of trends, and spotting signals that marketers can act on.

Big moves happen fast in AI Search and now you’ll never miss a beat! Here’s everything you need to know about our recent launch.

What is Scrunchable?

Scrunchable is a LinkedIn newsletter that covers the biggest shifts across AI Search, LLM platforms, and the evolving AI ecosystem.

We think our tagline says it best:

Bite-sized AI Search and LLM updates, freshly Scrunched for your weekend.

Who is it for?

Scrunchable is built for marketers, website operators, and digital strategists who don’t have time to waste. Delivered fresh every week, it’s quick, sharp, and easy to digest! More specifically, this newsletter is for:

  • Marketers balancing traditional search and SEO with AI Search
  • Brands investing in AI visibility and LLM optimization
  • Digital and content teams looking to stay ahead of the curve

What’s inside each issue?

Each edition includes:

  • Top Story: The biggest AI Search headline and why it matters
  • Platform Pulse: What’s new with ChatGPT, Perplexity, Gemini, and more
  • Ecosystem Moves: Partnerships, policy shifts, and market signals to watch
  • Quote of the Week: A timely insight from an individual shaping the space

How do I subscribe?

It’s simple! Follow Scrunch AI on LinkedIn and hit “Subscribe” on the Scrunchable newsletter page:

Can I share it with my team?

Absolutely. Scrunchable is built to spark smarter convos across your marketing, content, and SEO teams.

Why does it matter now?

Search isn’t what it used to be. LLMs are reshaping how consumers discover content, products, and brands. Scrunchable gives you the context, clarity, and tools to stay competitive.

Whether you’re trying to understand AI citations, optimize your site for LLM and AI Search visibility, or just stay one step ahead, this newsletter is for you.