Scrunch AI welcomes Colleen Tuohy as Head of Marketing & Growth
Chris Andrew • At Scrunch AI, we believe that building an exceptional company starts with an exceptional team. That’s why I’m thrilled to welcome Colleen Tuohy as our new Head Marketing & Growth.
Colleen has spent over 15 years helping companies grow—bringing together marketing strategy, creativity, and execution across industries like finance, insurance, and tech. My co-founder, Robert MacCloy and I had the pleasure of working with Colleen for many years at Hearsay Systems. She led market research and supported new business, upsells, and renewals with key clients.
AI Search is reshaping how brands get discovered
Business leaders know that the way customers discover their brand has changed overnight—AI Search is replacing traditional search engines, and companies need to adapt. Scrunch AI helps enterprises not only survive this shift but thrive in it. Executives can clearly see the opportunity ahead of them if they get AI Search right and build for the customer journey of the future. We believe that all search will be AI Search, because consumers prefer answers over links, the customer journey is changing.
The demand we’re seeing for our platform is humbling and I’m excited to continue building out the team to manage our growth. At Scrunch AI we’ve built the best AI Search Monitoring platform with comprehensive coverage for all leading AI Search platforms like ChatGPT, Perplexity, Claude, Google AI Overviews and others. Scrunch Monitoring fuels our Scrunch Insights platform supporting customers with the automated actions to improve results in AI Search Results.
Building the marketing tech stack of the future
Our ambitions at Scrunch go well beyond AI Search optimization. We believe search is only the beginning and that the customer acquisition playbook in an AI world will need to be completely rewritten. To us the problem we’re solving is clear: how do companies adapt to a world where AI bots visit websites more than humans? A world where your brand no longer is what you say it is, it’s what AI says it is.
Our approach to building with large enterprises and viewing LLMs as partners, not adversaries is helping us rewrite the marketing playbook and provides enormous opportunities for businesses to acquire their perfect customers more efficiently.
Colleen doesn’t just “do marketing and growth,” she architects it
She brings a strategic lens to everything she touches. We are excited to have her on the team! In her words:
“Joining Scrunch was an easy decision. I wanted to be part of a team that’s not just reacting to where the market is—but actively shaping what’s next. The way Scrunch blends technical excellence with a customer-first mindset is unmatched. I’m excited to help more brands win in this new era of AI discovery.”
I couldn’t agree more. Welcome to the team, Colleen!