About

Why we exist

AI platforms like ChatGPT are the fastest growing technologies in history. Over a billion people have already begun using AI for day-to-day questions and tasks because it’s easier and ultimately more effective than traditional search and browsing.

The result of this shift for businesses is that their brands, products and services are no longer defined by what they’re saying about themselves, but rather what AI is saying to their customers. That’s where we come in.

What we do

Scrunch AI enables businesses to monitor, analyze, and optimize how they appear in AI platforms like ChatGPT, Perplexity, Meta AI, and more.

Our platform is built around four core capabilities:

Monitor: Scrunch’s monitor capability provides visibility across the top AI search platforms, giving businesses a real-time read on how they appear in key search queries. It includes information on competitive position, sentiment, and brand perception.
Knowledge Hub: The Scrunch Knowledge Hub highlights discrepancies between owned content, third-party content, and AI-generated outputs, allowing businesses to quickly close accuracy gaps and ensure search results remain up to date.
Insights: Scrunch’s insights module reveals how AI interprets brand content and provides practical steps to enhance visibility, relevance, and conversion rates.
Journey Mapping: Scrunch’s journey mapping feature shows how AI Agents and AI Crawlers represent a business to key customer personas, enabling brands to map and visualize critical customer journeys and optimize every desired outcome.

Who we are

Scrunch AI was founded in 2023 by Chris Andrew and Robert MacCloy. We are supported by $4M in funding from Mayfield and notable angel investors including TJ Parker (PillPack), Bryant Chou (Webflow), Steve Garrity (UserClouds) and Clara Shih (Meta AI, previously Salesforce, Hearsay).

Chris Andrew

Chris is a seasoned leader in building SaaS products, previously the first employee and Chief Product Officer for Hearsay Systems (acquired by Yext). In his spare time Chris is a neapolitan certified pizza chef and is passionate about trails, jazz, food and wine.

Robert MacCloy